1.4.1 New Thinking Helps Microdrama Creators Monetize Quickly - Product Characteristics and Creative Core

Summarizing the Product Characteristics of Vertical Microdramas

Alright, let’s summarize what we’ve covered in this lesson. We’ve learned about the current state of vertical microdrama development and possible future directions. We also understand that heavy-payment mini-program microdramas are the current focus—why they emerged, why they operate the way they do, and what their creative requirements are. We’ve clarified all of this.

So, let’s summarize this product. If we want to excel in our course, which explores how to create these vertical microdramas, we need to outline the product’s characteristics. Microdramas have three key aspects we must achieve. The first is stress relief. A microdrama must provide users with this service for us to recognize it as a proper product. But to achieve stress relief, we need immersion. That means the story’s protagonist must share a common fate with the user, must be presented from a first-person perspective, and must strongly pull the audience in.

Additionally, we’ve discussed that such microdramas, often just over a minute per episode (two minutes at most), with over 100 episodes, need to keep viewers consistently hooked. So, first, provide stress relief; second, ensure strong user immersion; and third, maintain high stickiness. These are the three fundamental principles we must adhere to for this product.

Course Content Preview: Stress Relief, Immersion, and Stickiness

This leads directly into our course content. Regarding stress relief, we’ll cover how to create satisfaction points—what common human desires exist, and how to turn each type of satisfaction point into plot points. We’ll explore which plot structures support these emotional payoffs. This is one core part of our curriculum.

For immersion, we’ll teach character building. The protagonist must share a common fate with our audience; we need to empathize with them, share their emotions. We’ll cover character creation, their backstory, growth arc, and narrative development. For stickiness, I’ll teach you how to plant hooks—how to create suspense and keep viewers engaged, compelling them to watch episode after episode. These are all topics we’ll delve into in upcoming lessons.