2.3.1 Satisfaction Points Must Resonate with the Audience - The Nature of Resonance Points and Differences Between Male & Female-Oriented Content

The Underlying Logic of Resonance Points and YY (Wish-Fulfillment)

In our creative work, the more direct term everyone uses for ‘resonance points’ is actually ‘YY points’, right? The earliest online literature was all about YY. So, what is YY? YY is about applying the five universal human satisfaction points to the dilemmas of our everyday lives.

We say life is a journey with its hardships; life indeed has many troubles and dilemmas. Everyone is the same—whether with money or without, with power or without—everyone faces difficulties. Of course, those who are extremely wealthy or powerful don’t spend as much time on YY. Let’s be objective and admit that people who are highly career-driven and very busy are indeed less likely to be the main users paying for microdramas. Understand what I’m saying?

Characteristics of Strong YY User Groups

Conversely, our main paying user base for microdramas must be strong YY user groups. Strong YY users often have slightly more hardships in their lives, which leads us to find their resonance points. We find our resonance points based on the five major satisfaction points. Let’s return to the very beginning of the course: we talked about the dozens, even hundreds of categories for YY fiction online. Now you understand how they are classified.

Comprehensive Use of Satisfaction Points

Take mating/romance: divorce stories, domineering CEO tropes, even those where women enjoy plots like a prince or bodyguard transmigrating to protect them, or three older brothers spoiling them rotten. All these stories enveloped by emotion—everything about marriage, love, live-in son-in-laws, divorce, domineering CEOs—all fall into this category. Conquest types are even more numerous. Why is ‘War King’ so popular? Because conquest is the primary male demand. Let me interject here: regarding male-oriented vs. female-oriented content and the classification of story satisfaction points, I don’t advocate sticking to a single genre. Understand what I mean?

That is, a single story can have satisfaction points related to mating/romance, points related to superiority, points related to order—you should essentially have all five types. This is also why when we look at those high-paying microdramas, they often start with divorce, then you find out he’s the Dragon King, he’s the War King. It turns out there’s a social hierarchy in the city: War Kings are top tier, business elites are second tier, the female lead’s family is third tier. There are strata. And each stratum naturally has its sense of belonging. So, what does our protagonist, the War King, do after being divorced? He comes back for revenge, to uphold justice, to restore order. Therefore, high-paying microdramas often have very comprehensive satisfaction points. Don’t be afraid to combine satisfaction points comprehensively.

Differences in Satisfaction Points for Male vs. Female Audiences

But you need to understand the difference between male and female-oriented content. Because microdrama payments are ultimately a result of targeted ad placement, which requires precise audience targeting. Take me, for example: I need all these types of satisfaction points. The division doesn’t have to be super strict for an individual. But my gender and age are distinguishing factors. In microdramas, the satisfaction points for men and women actually differ.

For example, taking the conquest need: if a man wants to conquer others or seek revenge, he generally prefers to possess the power himself—he is the War King, or he gets rich overnight. Women, however, tend to prefer first obtaining love—for instance, several older brothers protecting her, or an ancient martial arts master transmigrating and treating her like a princess, her bodyguard and personal protector. There is a difference. We’ll discuss male vs. female-oriented content later; there are distinctions.